Whale & Dolphin Conservation
WDC
Brand & Campaign
Stop
Bloody
Whaling.
Despite their huge popularity, whales and dolphins face many existential threats – from commercial whaling and captivity to ocean pollution.
The Whale and Dolphin Conservation (WDC) charity needed a refreshed identity and a compelling brand film, to highlight its important fight, raise awareness of the threats facing whale and dolphin populations around the world, and inspire much-needed public and governmental support.
Earning widespread acclaim, the rebrand was named in Design Week’s “Best of 2012.” Alongside the visual identity, we crafted a manifesto TVC for Discovery featuring Sienna Miller’s voiceover—a film that was later nominated for the 2017 Sylvia Earle Conservation Award.