Creating a new, event-ready, amplified sub-brand to accelerate internal AI usage across fellow Sanofians.

Guiding the project from pitch to delivery, we developed a brand identity that respected Sanofi's core guidelines while injecting a modern, digital edge through tone and content.

Through immersive experiences—including travelling roadshows, interactive events, and conferences—we fostered a festival-like culture that delivered an 80% year-over-year increase compared to 2024.