Creating a new, event-ready, amplified, sub-brand to accelerate internal AI usage across fellow sanofians.

From pitch to delivery, this was about building a brand that could co-exist within the Sanofi master guidelines, but create a digital edge, through content & language.

Experientially, using roadshows, TEDx Talks and more, we were able to cultivate a festival like culture during the week, creaing a 80% increase Year-on-Year from 2024.