When GSK launched Workvivo, its new internal social network, it needed its 75,000 employees – many of whom felt frustrated by the old platform – to not only sign up but actively use and engage with the new tool. This is how a global communications campaign, Upgrade Your Day, helped establish Workvivo as GSK’s primary hub for connection, collaboration and conversation.

The campaign launched in April 2025 and quickly gained traction in the first week. Adoption of Workvivo jumped by 51.8% over the first month, and by June 2025, total activations had reached 50,918 – 67.4% of all invited employees.

Change and Communications Director Neil Reddock said: “We have the fastest adoption rate Workvivo has seen for a company like ours… GSK colleagues couldn’t stop raving about the positive impact of the campaign”.