Cancer Research UK (CRUK) was looking for a strategic design partner to bring its brand to life through a new master photography/motion stylistic canon.

Across key touchpoints for different audiences: people with cancer, their friends and families, volunteers, philanthropists, employees, supporters and researchers.

This was about amplifying CRUK’s impact through purposeful brand activation – and spotlighting science and humanity in the process.

Equipped with a third-sector budget, we created crowd sourced, real moments, all captured as real candid memories, vignettes - to exist alongside the large UGC pool CRUK have to use.