Cancer Research UK (CRUK) sought a strategic design partner to bring its brand to life through a new master photography/motion style canon
Across key touchpoints for different audiences: people with cancer, their friends and families, volunteers, philanthropists, employees, supporters and researchers.

This was about amplifying CRUK’s impact through purposeful brand activation – and spotlighting science and humanity in the process.

Equipped with a third-sector budget, we created crowd-sourced, real moments, all captured as real candid memories and vignettes - to exist alongside the large user-generated imagery content used within CRUK.