Building Clario.
A brand that empowers people to take control of their digital lives, reimagining what personal cybersecurity looks & feels like.

Alongside a new name, we needed a unified brand strategy and positioning, and a brand that would challenge the sector’s conventions and achieve differentiation. The result was a human-facing, authentic and contemporary brand, leaving the negative tropes of cybersecurity in the past.

The Evening Standard covered its launch extensively, famously dubbing the app the "Uber of cybersecurity".