Working alongside AstraZeneca to launch “The Big Difference”, a global corporate campaign designed to build trust by showing how small actions lead to large-scale health impact.

The challenge was to develop a cohesive visual identity and brand evolution that could both unify the campaign across international markets and platforms, while allowing flexibility for localisation and multi-language rollout.

The campaign film went on to win silver for best online video at the Digital Impact Awards, alongside a combined 1m+ social impressions across platforms, and was rolled out in over 70 markets worldwide.